Lyubava Kroll (she/her/hers), MDes, is a multidisciplinary visual communications creative and educator. Her research interests include interdisciplinary learning and participatory design as methods to promote social awareness. She has previously worked as a design consultant for the Government of Alberta (Canada), University of Alberta (Canada), National Research Council of Canada, Sustainable Waterloo Region (Canada), World Animal Protection (USA), National Dance Institute (USA), and National Association of City Transportation Officials (USA).
Before joining CUNY's New York City College of Technology as a Lecturer in 2023, Lyubava led global brand and visual communications at the United Nations Global Compact based in the New York headquarters. Alongside her professional industry roles, she has shared her expertise through courses at institutions including Lehigh University, Conestoga College Institute of Technology, University of Waterloo, University of Alberta, and Digital Arts College of Edmonton.
Lyubava specializes in branding, creative direction, design strategy, and UX. Her art practice includes illustration and painting, where she explores the topics of sustainability. She has earned multiple design awards, and her artwork has been showcased in both juried and non-juried exhibitions throughout the USA and Canada.

ARTIST’S STATEMENT

Lyubava's arts practice centers on nature, environment, and sustainability. In a world of excess and overconsumption, her pieces demonstrate the transformative potential of art and human yearning for nature. She explores the topic of topophilia — our cognitive ties to a place and the ensuing bonds between our environment and our sense of belonging. She often uses commercial cardboard boxes as repurposed canvases; each work contrasts human figures in unnatural skin-tones with depictions of flora or fauna. The intertwined vines and blooms that grow into or from the figures also portray our inseparability from nature. These interplays serve as metaphor for our inseparable connection to the environment. Incorporating original text and print from the boxes adds depth and intertwines remnants of their previous life with a new narrative. Lyubava encourages her audiences to reexamine their connection to the environment.