How helloart Matches Artists with Businesses

How helloart Matches Artists with Businesses

Suzan El-RassNov 19, '22


Welcome to helloart! Whether you’ve already signed on to work with us or are just perusing the site, we’re excited you’re here. This post will provide a breakdown of how our artist and business matching system works.

When helloart partners with a new business, we ensure that we familiarize ourselves with their space and needs to achieve their vision. We visit every location to measure wall spaces and discuss how many works of art the organization would like to display. The relevant information then goes into our smart platform. This is where the magic really starts.

From the specified dimensions and requested number of artworks provided by the business, our platform generates an assortment of artists from our roster. The system is very selective, and so only show artists who fit the exact requirements. This means that it is important for artists working with us to put as many of their works as possible so that there is a greater likelihood of fitting a business’ requests. For example, if the enterprise has provided six spaces for artwork, but an artist only has five works listed in their profile, they will not appear as an option.

Once an array of artists is provided by the algorithm, our curators narrow down the findings based on any further wishes from the business and present the artists to the business. Lastly, our partners at the business make a final choice of artwork they think suits the space best.

The artist is notified of the exhibition and a date is specified for the artwork to be delivered. This part of the process is, of course, contingent on both the business and the artist agreeing to the opportunity.

While helloart cultivates opportunities for in-person art experiences, the behind-the-scenes work all happens online. This means that when a potential buyer scans the QR code on the art label next to an artwork at a business, it brings them to the product page, where they can purchase the artwork online. By scanning the QR code, the buyer will also be able to see other artworks by the exhibiting artist, which is a further reason for artists to document all their works in their helloart profile. helloart provides these smart labels for all exhibited artworks free of cost.

The work displayed at our partner businesses is rotated every twelve weeks, so new opportunities are presented for both businesses and artists regularly. As mentioned above, we absolutely encourage artists to put all their available work on their helloart profile. The more range of sizes and number of works an artist has, the more matches they will make, and the more publicity they will get. helloart provides our online platform and services free for artists, and we simply ask that our artists keep their profiles up to date by:

  1. Keeping their profile fresh with any new works
  2. Ensuring the correct measurements are listed with respective artworks
  3. Utilizing the “hide”, “unhide” and “delete” features for any works which may be showing in other gallery spaces or are no longer available
  4. Marking works which have sold outside of helloart’s platform as “sold”, so there is no opportunity for confusion if a buyer attempts to purchase it from our website
  5. Making certain the artworks listed are available and easily accessible for when an exhibition opportunity or a sale occurs.
  6. If you are unable to exhibit your work, click on the checkbox that says 'Exclude my artwork from exhibitions' under your account settings. You can always uncheck the box when you are ready to exhibit again. By checking the box, we will not match you with businesses, but your artworks will still be available for sale on

helloart would not exist without the incredible creativity of the artists in our community, so a big thank you goes to our artists who continue to share their passion on our platform!

Be sure to check out our blog post about the Merits of Non-Traditional Art Exposure to learn more about what helloart can do for artists and businesses!


This blog is written by Emilie Francis Moffat and the infographics are created by Sharon Xiao.